Webinars Archive | Sprout Social

Next-Level LinkedIn: Creative Strategies to Supercharge Your Brand

lauracrosby — Mon, 14 Oct 2024 09:38:56 +0000

Are you ready to unlock LinkedIn’s full potential and take your brand to the next level? Join us for an exclusive webinar where top industry minds will reveal how to turn LinkedIn into your secret weapon for growth and engagement.

This isn’t just another webinar—it’s a power-packed session designed to give you fresh, actionable insights from pros who’ve mastered the art of LinkedIn success. Whether you’re a B2B marketing veteran or just starting your LinkedIn journey, this event will leave you feeling inspired and ready to elevate your LinkedIn game!

What to Expect:

In this fun and interactive webinar, you’ll get the scoop on:

Creative Content Strategies: Learn how to stand out with unique, thumb-stopping content that gets people talking and engaging on LinkedIn.
Maximizing ROI: Get exclusive tips and tricks for getting the most out of LinkedIn and Sprout Social to drive measurable business growth.
LinkedIn Tools for Success: Regina will walk you through LinkedIn’s secret weapons for building a powerful presence—whether you’re building a business brand or your personal one.
Meme Magic: Aidan will share how humor and memes can be your best marketing allies (yes, even on LinkedIn!) to capture attention and boost engagement.

Why You Should Attend:

This is your chance to hear from two LinkedIn legends—one who brings years of B2B marketing experience, and one who’s changing the game with meme-powered, Gen Z marketing. You’ll walk away with tips you can put into action right away, no matter your audience or industry.

Plus, you’ll get to ask your burning LinkedIn questions during our Live Q&A. So, whether you want to know how to increase your followers or what type of content really works, we’ve got you covered!

Ready to Elevate Your LinkedIn Game?

Don’t miss out on this opportunity to learn from LinkedIn’s finest and bring your LinkedIn strategy to life. Reserve your spot today and get ready to transform your approach to social media!

The post Next-Level LinkedIn: Creative Strategies to Supercharge Your Brand appeared first on Sprout Social.

Breaking Ground: Q2 2024 Launch Event

stanton valentino — Wed, 25 Sep 2024 16:42:40 +0000

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Balancing Act: lululemon’s Secret to a Relatable & Aspirational Social Presence

lauracrosby — Thu, 05 Sep 2024 16:50:59 +0000

Ever wondered how top brands strike the balance of inspiring their audience while also remaining relatable and authentic? It’s not easy, but lululemon is incredibly intentional about blending aspirational content with relatable storytelling.

Authenticity is a social media tactic that every brand needs, but not every brand achieves. Explore lululemon’s commitment to its brand voice. They prioritize an ambassador program, community building‌ and local store events to make current and new customers feel like they are part of something. Earn a buyer’s trust and you’ll have a buyer for life, which is exactly what lululemon does.

In this webinar, we’ll uncover how lululemon captures the attention of their audience across all their key social media platforms. They create a truly inclusive, inspiring and relatable brand experience that consistently drives strong engagement and conversions.

Hear from Chris Jackson, lululemon’s Director of Global Content and Social Strategy on this recording. He’ll reveal the secrets behind lululemon’s standout social media campaigns and how they continue to lead the pack in a constantly evolving digital world.

You’ll learn how to:

Earn buyers trust through authentic community building
Make trends and user-generated content work for your brand
Create a strategy like lululemon’s to be relatable and aspirational

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Navigating Social Media Management in an Election Year

Sarah Corley — Fri, 23 Aug 2024 14:15:52 +0000

In a typical year, running social media for a brand account is complex. But during a year like 2024, with over 31 million conversations around the presidential election, the complexity and risk are magnified.

Presidential elections traditionally make social media a hard place to navigate, even if your brand isn’t inherently political. So, how can your brand reach business goals while staying mindful of global events?

Join us for a special conversation around the challenges that marketing teams face during big world events and get actionable solutions and tips to navigate these complexities with confidence.

Hear from experts like Layla Revis, VP of Brand and Content at Sprout Social and Nathan Jun Poekert, CMO Advisor, as they discuss:

How to identify trending election-related conversations
Best practices for managing influencer relationships
Top ways to avoid a crisis during major events

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From Pins to Leads: How Pictures Turn into Profit

lauracrosby — Tue, 30 Jul 2024 18:18:51 +0000

With the social media landscape moving faster than ever before, the value of truly evergreen content is more important than ever. In a world where even viral products have a short shelf life online, how can your business create longer lasting content that will also positively impact your bottom line?

Pinterest is an often overlooked strategy for maximizing conversion and connecting with new audiences – and all with longer lasting tactics than the average social media marketer is used to.

Get all your tips and tricks on this webinar in collaboration with Pinterest, who will share the secrets to success on their platform and why Pinterest leads the pack with the highest conversion rates from click to purchase among all social media platforms. Hosted by a panel of Pinterest experts, this session includes an interactive Q&A and is packed with invaluable tips and tricks for your business growth.

What you’ll learn:

Real Benefits: Why Pinterest boasts the highest conversion rates of all social platforms from click to purchase
Insider Tips: Leverage Pinterest effectively amidst viral moments and rapid trends
Proven Strategies: Measure influencer campaign impacts and schedule your pins using Sprout Social and Tagger
Actionable Advice: Hear tactics you can incorporate into your social media strategy today

Panelists:

Widhi Asmoro – Sr. Strategic Partner Manager, Publishers (Indonesia/APAC)

Pragati Singh – Sr. Strategic Partner Manager, Content (India/APAC)

Bella Karras – Strategic Partner Manager, Merchant, Platform & Agencies (ANZ/APAC)

Meredith Aylward – Lead Solutions Engineer, Sprout Social (APAC)

The post From Pins to Leads: How Pictures Turn into Profit appeared first on Sprout Social.

Salesforce & Sprout Social: How to Use AI & Social Data to Win and Keep Customers

Nadia Rozental — Thu, 11 Jul 2024 14:34:27 +0000

Today’s customers want quick and personalized brand responses whenever and wherever they need them. If your team can’t respond swiftly to your customers, let alone delight them, you could lose them.

Sprout and Salesforce’s global partnership enables your team to deliver world-class social customer care so you can meet these high expectations without slowing down your workflows.

This session, led by industry leaders Ryan Barretto, Sprout’s incoming CEO and current President, and Ryan Nichols, Chief Product Officer of Service Cloud at Salesforce, will delve into the benefits of integrating Sprout’s intuitive, AI-powered social media management solution with Service Cloud’s top-tier customer care offering.

In this session, you’ll learn how to:

Leverage social for speedy, impactful, multi-channel customer care
Create competitive care strategies using AI to scale efficiency and data analysis
Deliver personalized experiences at scale and differentiate from your competitors using Sprout + Salesforce.

Plus, we’ll have powerful customer testimonials, a sneak peek into our roadmap, and a quick demo of our Salesforce integrations—sure to make it an interactive and engaging learning experience.

The post Salesforce & Sprout Social: How to Use AI & Social Data to Win and Keep Customers appeared first on Sprout Social.

AI Bootcamp: Supercharge Your Social Workflow Today

veronica — Mon, 08 Apr 2024 17:49:26 +0000

If AI isn’t integrated into your social media workflows, you’re missing out.

Dive into the world of AI (without the confusing tech talk) and discover practical ways to seamlessly integrate it into your daily social media tasks. Explore straightforward strategies to enhance your content, engage your audience, and bring a fresh perspective to your social media approach. Plus, learn how to use AI to create a virtual panel of customers for feedback and research purposes.

Hosted by The Arboretum, this webinar features Jeff MacDonald, a seasoned Social Media Director with 13 years of experience, as he shares valuable insights on how to leverage AI today.

You’ll learn more about:

The future of AI-powered social media strategies
Integrating AI into your daily workflows
Leveraging generative AI for virtual feedback & research
Prompts to successfully start or improve your AI journey

P.S. Want to get the most out of this event and connect with other like-minded professionals? Join our community, The Arboretum, to keep the conversation going, access additional resources and get exclusive swag.

Your Speakers:

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How to Make TikTok Creator Marketing Work for Your Brand

veronica — Thu, 07 Mar 2024 22:25:02 +0000

There’s a new era of influencer marketing, largely thanks to TikTok creators. Their influence drives just about everything these days—including purchasing behavior.

Influencer marketing is no longer just a brand discovery play. It can drive returns across the entire customer journey. Brands that tap into the power of TikTok creator partnerships set themselves up for more relevance (and ROI) tomorrow.

TikTok Creative Partnerships Manager, Alexis Biegeleisen and FCB Chicago Associate Director of Influencer, Samantha Merkin, will share how to create a TikTok creator marketing strategy that drives results. These tips will help you enhance your approach, whether you’re refining an existing strategy or creating a program from the ground up.

You’ll learn:

How to set up a high-performance TikTok creator and influencer marketing program
Need-to-know strategies for fostering long-term partnerships with creators on TikTok
Effective ways to make the most of your influencer marketing budget
Guidance for how brands outside of B2C can leverage TikTok creators

Your speakers:

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Building Data-Powered Social Strategies: Insights from Hollister, Affirm, and Consultant, Jazmin Griffith

veronica — Fri, 09 Feb 2024 19:09:58 +0000

Social media professionals are at their max capacity. As roles and responsibilities only continue to expand, how can social data help you streamline your efforts?

Customer sentiment, brand perception and cultural trends can change in minutes. Yet, getting the most value from social business intelligence requires the ability to access and take action quickly. From understanding the pulse of social trends to fine-tuning your customer care strategy, or informing your go-to-market plans, social data should be leveraged in all parts of your business.

Check out our panel discussion with Alex Lewis, Sr. Social Strategist at Hollister & Gilly Hicks, Deandre Moore, Social & Brand Marketing Lead at Affirm, and Jazmin Griffith, Social Intelligence Consultant. We’ll discuss why social data is the missing link for brands to best connect with their audiences. Plus, Corporate Erin stops by!

You’ll walk away from this event with:

Key takeaways from new research on social media marketer productivity
Reasons why your brand should embrace social listening
Examples of how brands leverage social data to inform social and business strategy

Your Speakers:

The post Building Data-Powered Social Strategies: Insights from Hollister, Affirm, and Consultant, Jazmin Griffith appeared first on Sprout Social.

From Followers to Fans: How to Turn Customer Care Into Your Competitive Advantage

veronica — Mon, 29 Jan 2024 22:18:01 +0000

Customer expectations for quality care are soaring. With 57% of consumers expecting a response on social within 12 hours, and 96% of customers ending their relationship with brands after poor experiences, the stakes have never been higher to deliver faster, more complete care. Under-deliver, and you risk your brand’s health and reputation.

The key to providing exceptional care—and outshining your competition—is your social customer care team. If they can delight customers with faster, personalized care, they can transform one-time interactions into lifelong brand loyalty. But to do that, teams need a sophisticated case management system that makes quick work of flooded inboxes, and a well-orchestrated workflow that connects customer insights across networks and team members.

In this webinar we uncover how Social Customer Care by Sprout Social can transform every customer interaction into a competitive advantage. This webinar will include a live demo and time for Q&A.

You’ll learn how to:

Future-proof your business and reputation with our streamlined case management system
Personalize and improve replies with our AI-driven suggestions and integrations with Salesforce Service Cloud
Showcase your team’s impact on customer experience and brand loyalty with easy-to-understand performance reports.

Your Speakers:

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