Gen Z Game-Changers: Connect with the Next Generation

Name: Find Influencers
Creator: Sprout Social
Published: Fri Oct 25 2024

Stay ahead of the curve and tap into the immense influence of Gen Z by partnering with trendsetting content creators and influencers. Our platform reveals the rising stars of Gen Z, empowering you to engage with this dynamic and influential demographic.

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Unlock Gen Z Influence: Data-Driven Insights

Decode the language of Gen Z and connect with the next generation of consumers through impactful influencer partnerships. Our platform provides comprehensive data and insights on Gen Z trends, preferences, and leading voices, empowering you to craft authentic and engaging campaigns that resonate with this influential audience.

Sprout Social helps you navigate the Gen Z landscape and build meaningful connections with a young and influential audience. Partner with Gen Z influencers to tap into their creativity, energy, and cultural relevance, ensuring your brand remains at the forefront of the ever-evolving digital world.

How many gen z influencers are there?

Gen Z Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do gen z influencers reach?

Gen Z Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do gen z influencers post on social?

Gen Z Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do gen z influencers charge per post?

Gen Z Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are gen z influencers posts for brands?

Gen Z Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from gen z influencers drive?

Gen Z Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Tagger by Sprout Social and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.

Gen Z Game-Changers: Connect with the Next Generation

Unlock Gen Z Influence: Data-Driven Insights

Frequently asked questions

Learn more about influencer marketing